Sarah Chang

Axiom EPM provides Financial Planning, Reporting, and Performance Management solutions to mid-market and large-enterprise organizations. A T-shirt was designed for Catholic Healthcare West, Axiom EPM's highly regarded client, in appreciation of their patronage. The phrases "Simplexity" and "Follow the purpose" have internal meaning between the two companies. Illuminated serif typography is used as a playful illustration of portmanteau as utilized in the word "simplicity".

Domaine Chandon is a Napa Valley based wine company. Each fall, a promotional collector's package is produced to promote seasonal sales of the champagne. The package design reflects the fall season and uses natural hues of green and brown. Multiple textures encourage consumers to interact with the product.

Guide magazine is a new publication that explores the outdoor attractions of Portland and its surrounding cities. This magazine is the first of its kind in its area. It inspires Portlanders to take advantage of the many outdoor activities the city has to offer and to live an active lifestyle. Full bleed images were used to emphasize the beauty of the outdoors. Clean typefaces and basic colors were used to ensure the focus remains on the article and photographs.

Oaks Amusement Park in Portland, OR features rides, games, food, roller skating, and mini golf. A navigation system using a country western theme is visually appealing yet still serves the purpose of helping customers find desired attractions. A numbering system was implemented for ease in navigation and color was used to differentiate areas of interest. The chosen colors used are taken from worn leather, dirt, and cowboy hats.

Chef Alessandro Stratta and a group of investors are opening a high end restaurant in Portland with a molecular gastronomy theme. A logo was designed with geometric shapes to reflect this epicurean style. Typography relates simple scientific elements to the logo. The gradient from black to grey represents the mix of science and food.

Each year the Oregon Zoo presents its Summer Concert Series featuring various artists. A mailer and poster was designed to reflect the excitement and energy of the concerts and to encourage attendance. The African Safari pattern visually replicates the venue, the color palette and simple illustrations are bright and fun to appeal to children.

The Robert Wood Johnson Foundation is a private foundation dedicated to helping all Americans improve their health through better healthcare services. To communicate across multiple cultures, pictorial graphics were created to simplify this visual language.

The Art Institute of Portland's 2011 Spring Fashion Show featured dresses that "say something" using type or print. The collaboration between a graphic and apparel designer, this dress expresses the free spirited side of every woman. It has a hand-dyed hombre fading from blue to black on chiffon fabric. The textural ripped pieces show the fun, playful characteristics of the free spirited woman. The graphic on the dress was applied with linoleum block to represent individualism through imperfect applications.